Selasa, 01 November 2011

ULTRA COOL 60s JAZZ LP FROM STELLA ARTOIS - UNDER THE HOLIDAY STAR

Named after the holiday star, Stella Artois was first crafted for the holidays as a gift to the people of Leuven. In that same spirit of generosity, the Belgian lager is giving a unique gift to its fans: an eight-track album of holiday favorites to be offered, for free, throughout the season. Under The Holiday Star is a full-length album of classic seasonal favorites, re-imagined as a timeless and ultra-cool 60's Jazz LP. The album giveaway follows Stella Artois' 2010 holiday gift, a free download of the track "Les 12 Jours de Noel". This initial offering was so successful that it inspired Stella Artois to take a step further in 2011, gifting an entire album of evergreen holiday classics brought to life in a unique and stylish way.

There’ll be eight jazz tracks, which were recorded Los Angeles, New York and Paris under the guidance of composers Gordon Minette, James Leibow and Andy Bloch and arranger Dan Block. The compilation, which will be available for free, includes both legendary songs like Deck The Halls, The Nutcracker March, Auld Lang Syne and two original tracks Snowball and Let’s Call It Quits. The Winter Wonderland and Baby It’s Cold Outside will be available only for the first 500,000 downloads. One of these songs (the brand doesn’t say which one yet) will be also featured in Stella Artois 2011 Christmas campaign. Using a keen eye and ear for authenticity in true Stella Artois fashion, the album was painstakingly crafted using period recording gear, instruments from the era and exquisitely rendered vintage cover art featuring pitch-perfect design, iconography and mid-century modern furniture – replete with 33rpm vinyl-playing turntable – carved out of ice. '

The album will be uploaded to the Stella Artois official website—the first one, Nutcracker March was made available starting tomorrow, November 1. The new musical product is inspired by the brand’s previous Christmas work, the 2010 advertisment featuring hilarious ice sculptures (on the cover, a girl from 60’s is sitting in the ice armchair)—and is also infused with vintage style, the spirit of the age and the charm represented by jazz orchestration. Under The Holiday Star will be available to download for a limited time only beginning in November exclusively from Stella Artois. Fans can also spread the holiday spirit by sharing the album with friends on Facebook.

Under The Holdiday Star Track Listing:
1.Deck the Halls
2.The Nutcracker March
3.Winter Wonderland
4.Jingle Bells
5.Baby It's Cold Outside
6.Snowball
7.Let's Call It Quits
8.Auld Lang Syne

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