103.1 FM / WLOQ in Orlando has recently been sold and is in the process of switching formats from Smooth Jazz to an unknown format. At midnight on August 1, WLOQ's smooth jazz format moved exclusively online, and the station began stunting as "Elvis 103.1" until the new format is unveiled. The station initially signed on the air in 1966 as WLOQ-FM and at the time the format was all instrumental “beautiful” music through 1977. The station programmed what became the Smooth Jazz format from 1977 to 2011. In 2011, after CEO John Gross retired for medical reasons, WLOQ was sold to TTB Media Corporation. Here is a message posted online from the CEO of the station:
"What can one say about a family, radio staff, and you... all who have been responsible for creating the iconic format and community that is 103.1 WLOQ? "The first of its kind", "family owned and operated", "the last of the independents" - these and every phrase fall short, when describing what has been life long friendships of the rarest kind. From the Gross family, past and present staff at 103.1 WLOQ, please join us in our final weeks on-air as we bring listeners, past personalities, musical super stars, community builders, and you together for one last celebration of all things 103.1 WLOQ. You won't want to miss it! Once again, on behalf of my family and staff please accept our deepest gratitude and most heartfelt thanks for 34 fantastic years! Our very best wishes to you and yours."
Sincerely,
Jim Gross
Co-CEO
Gross Communications Corporation
Welcome to WLOQ OnLine!
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